Wednesday, 16 December 2015 11:33

Target Groups

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In the formulation of strategic planning and in ensuring that Ministry of Youth and Sports (MYS) assumes the role of a parent body to the youth and sports development, it is a necessity that MYS specify the target group or client. It is also important for MYS to specify the target group to facilitate in planning the desired youth and sports programmes to be implemented and to ensure that the objectives and messages needed to be delivered through the programmes will reach the target groups.

MYS target groups are:

• All Malaysians
• Youth between the age of 15 to 40 years (National Youth Development Policy)
• High Performance Athletes (National Sports Council Act)
• Government Agencies
• Sports Organizations (Sports Development Act 1997)
• Youth Organizations
• Non-Governmental Organizations
Read 6572 times Last modified on Wednesday, 16 December 2015 11:44
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