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In the formulation of strategic planning and in ensuring that Ministry of Youth and Sports (MYS) assumes the role of a parent body to the youth and sports development, it is a necessity that MYS specify the target group or client. It is also important for MYS to specify the target group to facilitate in planning the desired youth and sports programmes to be implemented and to ensure that the objectives and messages needed to be delivered through the programmes will reach the target groups.
MYS target groups are:
• All Malaysians
• Youth between the age of 15 to 40 years (National Youth Development Policy)
• High Performance Athletes (National Sports Council Act)
• Government Agencies
• Sports Organizations (Sports Development Act 1997)
• Youth Organizations
• Non-Governmental Organizations
Ministry of Youth and Sports was established on 3rd. of May 1964 and was known as the Ministry of Culture, Youth and Sports. Following the establishment of the Ministry of Culture, Arts and Tourism on 20th. May 1987, the cultural function was placed under the new Ministry.
In the year 2000, the National Youth and Sports Department was established headed by a Director General, three Deputy Director Generals, namely, the Deputy Director General of Youth Development, Deputy Director General of Sport Development and the Deputy Director General of Rakan Muda Development.The management and support services division is headed by a Director. There are 15 State Youth and Sports Department Directors and 116 District Youth and Sports Offices.